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Williams
For nearly a Century WIlliams lures have put trophy Fish on the stringers of novice and expert anglers alike. The secret to their success can be attributed to two things: the stabilizing ridge down the Center and the high quality 24 K gold or pure silver plating . The stabilizer prevents the lure from rotating and when coupled with a short jerking retrieve, imparts a darting action that drives fish wild. The unique precious metal plating proovides a reflective quality that cannot be duplicated.
