Lures line from Shimano. Closer to Nature, Closer to People.
People know the joy of contacting their hearts to the breathing of nature. People know the joy of meeting someone to communicate with each other.
That's simply because all people have nature in themselves. And tools are largely connected with the joy of people. Shimano have been providing attractive products with a focus on cycling and fishing, the most popular outdoor sports. Wind touching the skin, sunlight streaming through the trees and wave patterns covering the water excite the hearts of people. Shimano is aiming to become a company to create excitements among people. Company will continue to support people to realize their dreams to create new lifestyles to bring them closer to nature and share the joy of life with each other.