THE QUEST FOR PERFECTION, SINCE 1936
The anticipation levels soar with your new lure as you make that first cast, hoping & wishing that all of the decisions which have lead you to this point will give you the best chance of reaching your angling goals.
When you attach a Rapala lure to the end of your fishing line, you are improving your chance of your goals become reality. With Rapala, you are connecting to a piece of history; a product that has been refined and re-engineered using experience gained from over 80 years of learning how to catch fish, in waters around the world.
The same attention to detail and tradition that you find in Rapala lures is extended to all fishing tackle sold under the Rapala brand; from our tools & accessories, to our technical clothing and beyond.