Rapala

It all began with a hungry Finnish guy and a carving knife. It was the 1930s when a simple fisherman made an observation of simple genius: Big fish eat little fish, especially little fish that are wounded. So begins the greatest fishing story ever told. As Lauri Rapala fished the waters of Finland’s Lake Päijanne, he quietly rowed and watched. And what he saw was how hungry predator fish would dart into a school of minnows and attack the one that swam with a slightly off-center wobble. Over and over again. Lauri realized that if he could craft a lure that mimicked the movements of a wounded minnow, he could catch more fish. He created his first successful lure from pine bark in 1936, which perfectly imitated the action of a wounded minnow.

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